2787's Wild Line features scents for statement occasions — courageous and potent. The rule of 72 is a formula that estimates the amount of time it takes for an investment to double in value. As a back-of-the-envelope calculation, one simply divides 72 by the annual interest rate. rule of 72 is a tribute to the world of corporate elegance, money, calculations, suits, and sunglasses. Confronted by today’s rapidly changing societal and economic environment, Romy set out to create a scent for the enterprising mindset: Highly determined, decisive, present, and bathed in luxurious solitude. Your rule, your risk.
Guided by the sharpness of its namesake mathematical formula, rule of 72 combines the muted elegance of saffron and geranium with vigorous natural Thai oud and creamy guaiac wood. Leather notes, along with vetiver and pachouli, whisper confidence rather than scream it — for a scent as resolute as it is ambitious. The packaging for rule of 72 is deep, dark, blue, and linear — an ode to the ambitious entrepreneurial spirit.
2787's perfume bottles follow clear, minimalist lines that are a canvas — not a competition — for their content. Made in Barcelona, Spain.
Saison is an official Australian and New Zealand stockist of 27 87.